La Segura, More Talk Influencer Effect in Music

La Segura, More Talk Influencer Effect in Music

Social media influencers Karime Pindter, La Segura, Mario Ruiz and Pao Ruiz gathered at the 2025 Billboard Latin Music Week to discuss how content creators have become critical to music marketing during “The Influencer Effect” presented by L’Oreal panel moderated by Gabo Llano, head artists services U.S. Latin & LatAm at TikTok’s SoundOn. Explore See…

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Matt Louis on Building Careers Beyond Hype

Matt Louis on Building Careers Beyond Hype

How do you turn hype into a lasting music career? On Monday (Oct. 20), rising Puerto Rican star Matt Louis joined forces with executive producers of Slow Jamz, Oscar Ortiz and Jean Viana, as well as producer Siggy Vazquez to unpack the secrets behind building artists who don’t just trend, but thrive. Explore See latest…

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How to Stand Out Offstage

How to Stand Out Offstage

Billboard Latin Music Week kicked off on Monday (Oct. 20) with a series of panels that offered an overview of the state of the industry, as well as useful tools for the new generation of musicians and executives from some of today’s most relevant voices. Explore See latest videos, charts and news During the panel…

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Zumba's New Label ZML Records Announced

Zumba’s New Label ZML Records Announced

Billboard Latin Music Week 2025 is in full swing, kicking off on Monday (Oct. 20) at The Fillmore Miami Beach. On the first day of the conference, execs of lifestyle companies Zumba and BRESH spoke at length about becoming global tastemakers and go-to promotional vehicles for artists. Moderated by Isabela Raygoza, Billboard Español‘s associate editor,…

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Lenny Tavarez, More Talk Power of Independence

Lenny Tavarez, More Talk Power of Independence

The 2025 Billboard Latin Music Week officially kicked off Monday (Oct. 20) at The Fillmore Miami Beach with “The Power of Independence” panel presented by Platoon. Explore See latest videos, charts and news In the conversation — moderated by Billboard’s Ingrid Fajardo — artist Lenny Tavárez, duo producer MadMusick (comprised of brothers Yan and Yon)…

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Intocable Delivers Message of Unity in Short Film ‘Estamos Todos’

Intocable Delivers Message of Unity in Short Film ‘Estamos Todos’

From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week. Explore See latest videos, charts and news Intocable’s Message of Unity Norteño powerhouse Intocable delivers a timely message of unity and resilience…

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2025 Billboard Latin Music Week Playlist

2025 Billboard Latin Music Week Playlist

As 2025 Latin Music Week approaches — the annual event is taking place from Oct. 20 to 24 at The Fillmore Miami Beach — Billboard has curated the ultimate playlist in its honor. Explore See latest videos, charts and news Celebrating its 36th year, Latin Music Week is the largest gathering of Latin artists and…

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