Several new studies revealed that Americans are reportedly comfortable spending $300 a month on concert tickets. According to Billboard, a new survey from Bank of America reveals that Americans are dropping an average of $150 per month on entertainment, with concert tickets being the top priority. Even with ticket prices up over 32% in the past five years, fans are still showing up and cashing out.
A second study by Cash App reveals that more than half of Gen Z concertgoers are so committed to seeing their favorite artists live, they’re willing to go into debt to make it happen. That includes using Buy Now, Pay Later (BNPL) ticket, travel, and accommodations options.
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$300 Monthly Is the Norm for Superfans
According to the data from Bank of America, which analyzed spending habits across 69 million customers—including individuals and small businesses—live entertainment is one of the top spending categories in the U.S. Many Americans are reportedly comfortable spending $300 per month on concert-related expenses. While the average is $150, superfans often double that amount, especially during tour seasons like summer or the holidays.
Concerts have always been a cultural reset, but inflation isn’t slowing ticket sales. From Taylor Swift’s Eras Tour to Beyoncé’s Cowboy Carter Tour, fans continue to prioritize live experiences over other entertainment options. It’s the “experience economy” in full effect—and Americans are willing to pay for the vibe.
Gen Z’s Spending Habits Show Loyalty—And Debt—Over Live Music
The most shocking part of the report? Cash App’s survey revealed that 1 in 5 Gen Z concertgoers have spent beyond their means just to attend shows.
Some key highlights:
- Over 50% of Gen Z concertgoers have used Buy Now, Pay Later (BNPL) services
- The average Gen Z fan has spent $2,100 on concert tickets over the past two years
- Many prioritize concerts over savings, rent, or even credit card balances
It’s a real trade-off. Gen Z is building community and joy through live music—but sometimes at the cost of financial stability. From plane tickets to outfits to Airbnbs, the full experience comes with a price tag. And for many, it’s a price they’re willing to pay again and again.
Social media is a big factor here. The fear of missing out (FOMO) and the need to post your tour outfit or favorite performance moment is real. Being at the show isn’t just about the music—it’s about proving you were there.
