NMIXX is set to make history in 2024 as the first K-pop group to participate in Billboard Latin Music Week. The female sextet has been confirmed as the first K-pop act to take part in the event, where the group will be featured on an exclusive panel about K-pop and Latin music on Oct. 16, Billboard announced on Tuesday (September 24).
The panel, titled K-pop Goes Latin with NMIXX, will focus on how K-pop has exploded in the Latin market and its future in Spanish.
“K-pop has cultivated a large, passionate fan base in Latin America, and now we’re seeing popular K-pop artists like NMIXX embrace this by singing in Spanish,” says Leila Cobo, Billboard’s chief content officer for Latin/Español, in a press release. “We are thrilled to welcome NMIXX as the first-ever K-pop artist at Latin Music Week, where their dynamic energy will enrich the event and forge new connections between our musical cultures.”
Celebrating its 35th anniversary, Billboard Latin Music Week will take place Oct. 14-18 at The Fillmore Miami Beach at the Jackie Gleason Theater. Tickets are available for purchase here.
NMIXX made their explosive entrance to the K-pop scene in February 2022 and has been making waves on the global stage since. The group introduced a new genre called MIXX POP, which is a sound unique to NMIXX that blends two or more genres into one song. Their debut single album, AD MARE, sold over 220K copies in its first week, marking the highest debut album sales by a girl group in K-pop history.
They followed this with a second single album, ENTWURF, before releasing their anticipated first EP in March 2023, expérgo, which earned them their first entry on the Billboard 200 chart (No. 122). The group’s third single, A Midsummer NMIXX’s Dream, sold over one million copies, and their sophomore EP Fe3O4: BREAK, released in January 2024, further solidified their growing dominance in the industry by landing them at No. 1 on the Billboard Emerging Artists chart. The EP also debuted at No. 2 on World Albums and at No. 171 on the Billboard 200.
As previously announced, the 2024 Billboard Latin Music Week will featurea lineup of international stars including including: Alejandro Sanz, Álvaro Díaz, Bad Gyal, Belinda, Camila Fernández, Chiquis, DANNA, Danny Ocean, Dei V, Debi Nova, Domelipa, Eden Muñoz, Eslabon Armado, Fat Joe, Feid, Gloria Estefan, Grupo Frontera, Igor Lichnovsky, J Balvin, Jasiel Núñez, JOP, Junior H, Keityn, Kunno, La Joaqui, Lele Pons, Leo Campana, Luck Ra, Luis Alfonso, Lupita Infante, Majo Aguilar, Maria Becerra, Mario Bautista, Marko, Mau y Ricky, Mon Laferte, Nacho, N.O.R.E., Omar Courtz, Paola Jara, Peso Pluma, Pipe Bueno, Sophia Talamas, Thalia, Tito Double P, Yahritza y Su Esencia, Yandel, Yeison Jiménez, Yeri Mua, Yisin, Young Miko, and Zhamira Zambrano.
Billboard Latin Music Week will coincide with the Billboard Latin Music Awards, which will air on Telemundo. Latin Music Week tickets will not include access to the awards show this year. Instead, Billboard will host a special 35th-year anniversary celebration on the evening of Oct. 18, where INSIDER badge holders will receive exclusive invitations to this star-studded event.
For more information on Billboard Latin Music Week, updates on the schedule and more exciting announcements, visit BillboardLatinMusicWeek.com.
