Bon Jovi and Pitbull Announce ‘Now Or Never’ Song Collaboration

Miami and New Jersey come together as global superstar Pitbull joins forces with Bon Jovi again for a new remix of the band’s classic “It’s My Life,” Billboard Español can announce. The collaboration, titled “Now Or Never,” will be released on Nov. 14, the same day of the 2024 Latin Grammys. 

According to a press release, Pitbull and Jon Bon Jovi, the frontman and founding member of Bon Jovi, struck up a friendship after meeting at the 2017 Songwriters Hall of Fame induction and awards ceremony. Since then, they notably hit the stage together last April at the Hollywood Bowl for a duet of “Thank God & Jimmy Buffett” during the Keep The Party Going: A Tribute To Jimmy Buffett. And, in September, Jon Bon Jovi surprised Pitbull’s fans at the Jones Beach Theater, during the New York stop of his Party After Dark Tour, where they sang “It’s My Life” together for the very first time.

Now, the Cuban-American rapper-singer and the New Jersey rock star are giving the song a spin with their new remix. In “Now Or Never,” the track’s instantly recognizable riff and chorus ring out as powerfully as ever, with Pitbull adding fresh verses like “Me, I am a man of my word, and I live it” and “Just live your life like Frank Sinatra, your way, and have no fear.”

The accompanying music video captures their joint performance at Jones Beach, the release release says.

“Now Or Never” is set to arrive on the day of the 25th Annual Latin Grammy Awards, where Pitbull has been announced as a performer. Mr. Worldwide is also returning this month to Las Vegas for his 2024-2025 Vegas After Dark The Residency at the Fontainebleau.